Posts

Your Logo – Vector vs Raster

"Yeah - I've got a logo. You can just grab it off our website." That's not something any designer wants to hear. You need a VECTOR version of your logo - especially if you plan on using it anywhere but the web. What does that really mean, and how can you get there? You didn't think I'd raise a question and not give an (absolutely correct and overly folksy) answer. Come on, I'm not THAT guy...

Colors. Oh, the Colors.

Color is such a broad and difficult story - because everyone sees and "feels" color differently. There are some constants, but the only real constant with color is that it's totally inconsistent, because people are pretty inconsistent. The…