Prospecting for Business on Facebook? You can do it! I‘ve found that a great number of businesses and people can actively promote themselves and LAND CLIENTS & CUSTOMERS on Facebook. No weird stuff – no being a salesman. It’s all about smoothness… This will be a 6 day series. It’s a lot of stuff – but guarandamnteed to be worth the read if you want to do a little prospecting on Facebook.
You’re starting to get in on the action. Now’s the time to introduce yourself.
A lot of groups – especially nowadays – have a group shout-out post. Sometimes weekly, sometimes in a pinned post. Use it. Introduce yourself and tell folks what you do. Don’t write a book. Keep it short and sweet – and be sure to be effusive with the thanks.
“My name is James, and I help businesses build online presences. Thanks for the opportunity to introduce myself!”
NOT “My name is James, and I build website and design logos and write things, and I’m in Asheville and I love dogs and if you PM me, I can hook you up with a 20% discount at Krispy Kreme. AND IF YOU ORDER NOW, you’ll be able to get in on our extremely full docket and experience our awesome customer service. ORDER NOW!.”
You get the idea. If you’re given an opportunity and a place to speak up, speak up.
If the group doesn’t have a specific place to add your name, start by commenting on some posts.
Again – don’t be phony. Comment on stuff you like – and KEEP IT SHORT. For now, smaller is better. You’re building trust, getting yourself into the community. Now is not the time for a sales pitch.
Add value if you can – but a “Heheh, that’s so cool!” post is plenty. Mix it up. Be nice. Be real.
Keep liking. You can ramp it up a little without being suspicious. Still – baby steps.
Don’t post your link unless you’re asked – BY THE GROUP ADMINS – to do so. Linking to external sites from within a Facebook group actually hurts the search and display placement of that group in Facebook. Keep the links to a minimum – the group admins will thank you.
Add a little value. A LITTLE.