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CASE STUDY

Ultra Coffeebar
Branding, logo & website design

Debbie Roe, owner of Ultra Coffeebar in Asheville came to us with a bit of a quandary…

She’d just bought a coffee shop in a desirable neighborhood – but was gutting the entire operation and starting over and didn’t want to be associated with the old shop – but didn’t want to lose the people who were still loyal to the old shop. The old shop had a loyal fan base, but had also developed a bad reputation outside of a hyper-localized audience. She needed to appeal to the new – but not alienate the old.

So… ULTRA. There are a few nods to the old place to keep the locals happy and chirping – but other things were transitioned to a new and (no pun intended) ultra-modern look – which stands out among the coffeeshops in the area. The stark color palette especially stands out in the super-artsy neighborhood ULTRA is in – which makes it crazy hard to miss for foot traffic. The brand collateral really stands out in a very crowded market (there’s 3 coffee shops within 2 blocks of ULTRA.)

From the ground up, I worked with Debbie to choose colors, fabrics and styles – and to help her communicate her commitment to the community, as well as her commitment to the future. HELL YEAH! (Great coffee, too…)

Photography by Nicole McConville

Ultra Coffeebar Asheville NC
Ultra Coffeebar Asheville NC
Ultra Coffeebar Asheville NC
Ultra Coffeebar Asheville NC
Ultra Coffeebar Asheville NC
Ultra Coffeebar Asheville NC
Ultra Coffeebar Asheville NC

logo design process for ultra coffeebar

Ultra Coffeebar Asheville NC
Ultra Coffeebar Asheville NC
Ultra Coffeebar Asheville NC
Ultra Coffeebar Asheville NC
Ultra Coffeebar Asheville NC
Ultra Coffeebar Asheville NC
Ultra Coffeebar Asheville NC
Ultra Coffeebar Asheville NC
Ultra Coffeebar Asheville NC
Ultra Coffeebar Asheville NC

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