A fun little project for Green Man. How do you gain quick shelf space and give a black eye to a very large industry player?
You rip ’em off. Among several projects for Green Man, this was one of our favorites. The results speak for themselves – it became and instant story, an instant problem (in a good way,) and the cans became collector’s items.
They didn’t last long (yes – there was a cease and desist,) but the noise worked – and the sales of Green Man lager have been on the rise since.
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