CASE STUDY

Green Man Brewery
Packaging Design

A fun little project for Green Man. How do you gain quick shelf space and give a black eye to a very large industry player?

You rip ’em off. Among several projects for Green Man, this was one of our favorites. The results speak for themselves – it became and instant story, an instant problem (in a good way,) and the cans became collector’s items.

They didn’t last long (yes – there was a cease and desist,) but the noise worked – and the sales of Green Man lager have been on the rise since.

Green Man Brewery

Photos Copyright of Their Owners. We Claim No Rights.

Green Man Brewery
Green Man Brewery

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