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CASE STUDY

Asheville City Soccer Club
Branding & logo design

Branding a pro sports team can be tricky. There’s a lot to take into consideration – local style, tradition and that groovy spirit of winning – all wrapped up in a format that fits in with the rest of the league – but also stands out from them. Aaaaaaaand – boil it all down into an easy-to-communicate representation of all of it…

Asheville City Soccer Club needed a brand and a scheme that did it all.

Started with color – which is one of the primary building blocks of ANY successful brand. From there, design cues from auto manufacturers, old school appliances and a dash of local scenery to come up with a strong, classic look that translates across everything ACSC does.

By choosing a very limited color palette and shape set, we helped ACSC grow by making them easily – and instantly – recognizable. Yep – that’s Asheville City.

Sometimes (most of the time,) simpler is better – and this is proof positive. Merch sales and strategic partnerships and marketing opportunities have grown year-over-year, and… the clear blue’s the limit.

Asheville City Soccer Club
Asheville City Soccer Club
Asheville City Soccer Club
Asheville City Soccer Club
Asheville City Soccer Club
Asheville City Soccer Club
Asheville City Soccer Club
Asheville City Soccer Club

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