Green Man Brewery
Packaging Design

A fun little project for Green Man. How do you gain quick shelf space and give a black eye to a very large industry player?

You rip ’em off. Among several projects for Green Man, this was one of our favorites. The results speak for themselves – it became and instant story, an instant problem (in a good way,) and the cans became collector’s items.

They didn’t last long (yes – there was a cease and desist,) but the noise worked – and the sales of Green Man lager have been on the rise since.