Asheville City Soccer Club
Branding & logo design

Branding a pro sports team can be tricky. There’s a lot to take into consideration – local style, tradition and that groovy spirit of winning – all wrapped up in a format that fits in with the rest of the league – but also stands out from them. Aaaaaaaand – boil it all down into an easy-to-communicate representation of all of it…

Asheville City Soccer Club needed a brand and a scheme that did it all.

Started with color – which is one of the primary building blocks of ANY successful brand. From there, design cues from auto manufacturers, old school appliances and a dash of local scenery to come up with a strong, classic look that translates across everything ACSC does.

By choosing a very limited color palette and shape set, we helped ACSC grow by making them easily – and instantly – recognizable. Yep – that’s Asheville City.

Sometimes (most of the time,) simpler is better – and this is proof positive. Merch sales and strategic partnerships and marketing opportunities have grown year-over-year, and… the clear blue’s the limit.